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Las Vegas SEO Services
What we do and Why we do it
In short – We educate clients because we love to teach. Pop Via believes in pushing our clients to make informed decisions that will directly benefit their customers. Happy customers, high profits.
By monitoring your viewers actions we can help you determine what potential customers are looking for, where to focus your marketing efforts, and why some of your marketing campaigns are falling short.
The reality is, there are “experts” that drag the SEO industry at large through the mud. They ruin the good name of reputable professionals who love what they do by imposing a poor first impression of the SEO industry.
Many business owners know they need SEO to do well online, but don’t know why, what to look for, or how to avoid getting scammed by amateurs. We are here to rise above the noise, call out the impostors, and get your business the visibility it deserves!
What Is SEO?
SEO is the abbreviation for the term "search engine optimization". SEO is the process of getting an “organic” or “natural” listings in search engines such as Google, Yahoo and Bing. These listings can be in one of many formats, such as a link to a You Tube video you have uploaded, a local business listing, or a link back to your website.
These listings are displayed and ranked based on what search engines consider the most relevant and helpful to searchers. Be sure to see Wikipedia for the history of SEO.
SEO Basics Explained
Is SEO a new concept to you? Take a couple of minutes to watch a brief video about how the ranking process works.
All information on SEO is free online. We want to make it as easy as possible for small businesses and startups who are interested in learning to be able to find what they need quickly from reputable sources. Feel free to checkout the Learn SEO section of our website to get started with the basics, or brush up if it’s been a while.
It’s been said “information is free; knowledge is not”
While there exists a wealth of information about SEO, it is a full time job to stay current on industry, updates, perform case studies, and decipher what works and what does not. While Google does publish its quality guidelines – which are left open to interpretation – they do not outline how to rank well a build a solid brand online.
Our Skill Set
Pop Via’s main driving force is building brand awareness and visibility online using a wide array of techniques and tools. For more information be sure to read about our process on the about us page, to learn how we approach each project.
Think of Pop Via as your marketing partner and adviser. While the work we do has a direct positive impact on your bottom line and brand, without your help you would see the results your desire. This means getting your writing, marketing, and IT staff as amped as your are to start implementing SEO best practices into articles, and your website.
If you need a little help getting your staff stoked about SEO be sure to share our list of [10 Reasons Professionals Love SEO].
Several of our techniques are briefly listed below along with links to more detailed information to help you get a full picture of the techniques we apply to your project.
- Keyword Research
- Competitive Analysis
- Link Building
- Website Optimization
- Press Release Optimization
- Video SEO
- Web Marketing Analytics
- Conversion Rate Optimization
- Paid Search Marketing
- Social Media Marketing